Sneaker Sisterhood

Logo Design Branding Digital Design Social Media

Logo Design
Branding
Digital Design
Social Media

Stepping up
the brand

We collaborated with Sneaker Sisterhood to refresh their brand identity, ensuring it remained as dynamic, inclusive, and as stylish as the community it represents. Sneaker Sisterhood is more than just a brand. It's a movement, championing women in sneaker culture and creating a space where passion meets empowerment.

The Brief

Sneaker Sisterhood needed a brand refresh that would modernise its visual identity while staying true to its mission of empowering women in sneaker culture. The goal was to create a look and feel that resonated with the community, felt fresh and dynamic, and aligned with the brand's evolving presence across digital and physical spaces.

The challenge was to elevate the brand while keeping it rooted in its culture and community, ensuring it stayed fresh, relevant, and instantly recognisable.

Refine the identity to better reflect Sneaker Sisterhood's values & personality
Develop a cohesive visual language that works across digital and print
Ensure the brand remains bold, authentic, and community-driven while introducing a polished, professional edge
Update design assets, including typography, colour palette, and graphics, for a more impactful presence

The Process

Our approach to the Sneaker Sisterhood brand refresh was collaborative and strategic, ensuring the updated identity remained bold, community-driven, and true to its roots in sneaker culture. We focused on refining and evolving the brand while keeping its authentic, street-savvy personality intact.

Conducted an in-depth brand audit to assess existing assets and identify areas for improvement
Developed mood boards and concept explorations to align the refreshed look with the brand's values
Worked closely with the Sneaker Sisterhood team to ensure all updates resonated with their community

The rounded parts in the upper left and bottom right form the eyelets of a shoe with the long diagonal being the shoe lace

The shape makes an X shape to represent the female chromosomes 'XX' but also 4 corners for each of the 4 founding members

The shape is made up of 2 S's for Sneaker Sisterhood but interconnected to resemble the Celtic knot for sisterhood

The Solution

We crafted a refreshed brand identity that stays true to Sneaker Sisterhood's roots while elevating its presence with bold, meaningful design elements. At the heart of the update is the refined Sneaker Sisterhood icon, packed with symbolism that reflects the brand's ethos of community, empowerment, and connection.

Beyond the logo, we implemented a refreshed visual identity, including a stronger colour palette, modern typography, and versatile graphic elements that bring energy and cohesion to the brand. The result? A bold, unmistakable identity that amplifies Sneaker Sisterhood's mission, making it more recognisable, impactful, and future-ready across all platforms.

A Symbolic Icon: The new mark is more than just a logo, it's a tribute to the culture and sisterhood at the core of the brand. Designed with interconnected 'S' shapes, it echoes the Celtic knot, a timeless symbol of unity and strength
Eyelets & Laces: The structure of the icon subtly resembles the eyelets and laces of a sneaker, reinforcing the brand's foundation in sneaker culture
The Power of 'X': A bold 'X' shape is embedded within the design, representing the XX chromosomes of women, a nod to the brand's mission of female empowerment in a male-dominated space
Four Founders, One Vision: The four corners of the icon reflect each of the four founders, symbolising their unique contributions while remaining deeply interconnected

The pixel-
powered impact

Stronger Brand Recognition

The refreshed identity gives Sneaker Sisterhood a bold and consistent visual presence across all platforms, making it instantly recognisable.

Meaningful Icon

The new logo is rich in symbolism, representing laces and eyelets, XX chromosomes, sisterhood, and the four founders. Creating a deeper emotional connection with the community.

Improved Cohesion

A defined visual system has brought consistency to their online presence, event collateral, and merchandise, elevating the entire brand experience.

Community Engagement

The new look and feel have energised the community, sparking more interaction, sharing, and connection through content and events.

Professional Appeal

With a polished, purposeful identity, Sneaker Sisterhood is now better positioned for future collaborations, partnerships, and press features.

A Platform for the Future

The flexible identity system gives the brand room to evolve while staying true to its roots, supporting long-term growth and relevance in sneaker culture.

From concept
to compliments

Giulia Zed

Founder Sneaker Sisterhood

Working with Little Pixel creative was so refreshing. Our ethos and mission was understood immediately, and working together was collaborative and got us exactly the brand refresh we needed. It encapsulated all of our key messaging and brought our brand to the next level.
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Conversis

An updated brand that reflects Conversis’ commitment to providing high-quality translation services.

Sneaker Sisterhood

Stepping up the brand

The Brief

The Process

The Solution

The pixel-powered impact

Stronger Brand Recognition

Meaningful Icon

Improved Cohesion

Community Engagement

Professional Appeal

A Platform for the Future

From concept to compliments

Giulia Zed

Creative collaborations

Conversis

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