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Authentic Brew

Logo Design         Branding         Digital Design
  • Logo Design
  • Branding
  • Digital Design
Logo header

Brewing a bold
Visual Identity

We partnered with Authentic Brew to create a brand as bold, refreshing, and purpose-driven as the product itself. What began as a branding project quickly grew into an ongoing creative partnership, spanning everything from packaging, social media, web design, print and large event marketing.

Rooted in the brand's mission to rewild people and places, Authentic Brew's visual identity was designed to balance function, energy, and authenticity, capturing the power of nature through purposeful, minimal design and considered storytelling.

Branding logo GIF

The Brief

Authentic Brew needed more than a logo, it needed a visual and verbal identity that could carry a purpose-led product into a competitive market.

The challenge was to create a functional yet beautiful design system that felt natural, energised, and adaptable. Connecting audiences emotionally while remaining rooted in science and sustainability.

  • Develop a distinctive and meaningful brand identity
  • Create a visual language that combines nature, science, and energy
  • Establish a strong, flexible identity system
  • Design packaging that stands out in retail and event environments

The Process

We worked closely with the founders to explore what made Authentic Brew different from its ethos and ingredients to its long-term environmental goals. Through this collaborative process, we crafted a clean, confident, and modern identity designed for flexibility and growth.
  • Defined core brand values, positioning, and tone of voice
  • Designed a minimalist, nature-inspired mark
  • Provided creative input for website design and development
  • Delivered templates to help the brand stay consistent online

The Solution

The final brand system combines clarity, character, and connection. Every element, from the can design to the colour palette, reflects Authentic Brew's belief in natural energy and purposeful design.

We delivered a cohesive identity that performs across every environment: digital, print, and physical experience.

  • Branding & Identity: A versatile logo suite and design system that scales effortlessly and works seamlessly across digital and print spaces
  • Print Design: Eye-catching flyers, banners, and packaging designed for impact
  • Web Direction: Consistent digital experience guided by the brand's values and visual DNA
  • Event Presence: A branded gazebo and event materials that turn heads
  • Social Media: Designed templates and guidance for powerful storytelling and consistent visuals

The pixel-
powered impact

A Cohesive Brand System

Consistent, flexible visuals that connect across every medium.

Increased Brand Awareness

Authentic Brew's distinctive identity stands out in both retail and event spaces.

Seamless Digital Alignment

Web and social content unified under one visual strategy.

Engaging Presence

Packaging, print, and event materials that grab attention and communicate purpose.

Ongoing Partnership

Continued creative collaboration and design support as the brand grows.

A Clear, Strong Story

Authentic Brew's visual identity now reflects its mission and passion from first sip to scroll.

From concept
to compliments

Mike Mudie

Co-Founder and CEO Authentic Brew

Working with Little Pixel creative was so refreshing. Our ethos and mission was understood immediately, and working together was collaborative and got us exactly the brand refresh we needed. It encapsulated all of our key messaging and brought our brand to the next level.
grey-stars


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