Longmuir Financial Planning

Logo Design Branding Print

Logo Design
Branding
Print

Mapping wealth
with design

When Longmuir Financial Planning partnered with us, they sought a brand that reflected their ethos of trust, transparency, and expert guidance. Inspired by altitude maps, a symbol of direction and precision. We crafted a distinct, professional identity that visually embodies their commitment to helping clients navigate their financial journey with confidence.

The Brief

Longmuir needed a brand that stood apart in the financial sector. One that conveyed expertise without being intimidating, and without feeling traditional or stale. The goal was to create a modern, reassuring, and professional visual identity that mirrored their values of clarity, integrity, and client-first service.

Create a distinct visual identity that sets Longmuir apart
Feels trustworthy and expert without being overly corporate or impersonal
Deliver a cohesive brand system with clear guidelines

The Process

We started by immersing ourselves in Longmuir's values and client promise. Their focus on delivering clear, jargon-free financial guidance led us to a concept inspired by topographical maps, a metaphor for guiding clients through the financial landscape.

Using the coordinates of the Longmuir Farm, an altitude map was created. This map was then used to create a line pattern that features across assets. The custom logo subtly integrates nordic runes representing wealth.

The enclosing circle is not perfectly symmetrical, creating a more natural feel that feels more personal and approachable.

The mark is inspired by the red deer's antler, representing strength, leadership, and resilience.

The integrated 'F' shape is a nod to the Norse rune for wealth and prosperity reinforcing the brand's purpose of financial security.

The Solution

To capture Longmuir's values of clarity, trust, and guidance, we crafted a modern, professional brand inspired by altitude maps, a symbol of direction and progress. The solution involved a meticulous branding process, from concept development to visual identity creation, ensuring Longmuir's essence was fully reflected. Our design process was collaborative and strategic, ensuring every visual element aligned with Longmuir's ethos and mission.

Clean & Professional Aesthetic: A modern yet welcoming design that balances expertise with approachability
Distinctive Logo & Colour Palette: A custom logo with contour like details and a refined colour scheme to evoke trust and stability
Digital Design: Created custom digital documents and marketing assets
Altitude Map-Inspired Identity: The visual concept symbolises guidance and elevation, representing Longmuir's role in helping clients navigate their finances

The pixel-
powered impact

Distinctive Branding

The altitude map-inspired design creates a unique visual identity that symbolises financial navigation and progress, making Longmuir instantly recognisable.

Stronger Brand Cohesion

Consistent branding across print, digital, and client-facing materials ensures a polished, professional presence.

Increased Trust

The refined design and clear guidelines project confidence and reliability, strengthening client trust and credibility of the business.

Versatility & Scalability

The adaptable visual system allows Longmuir Financial Planning to expand its presence while maintaining brand consistency.

Enhanced Client Perception

The sophisticated identity positions Longmuir as a modern, forward-thinking financial partner, helping them attract and retain clients.

Refined Client Experience

The cohesive and professional brand creates a seamless, trustworthy experience at every touchpoint, from first impressions to ongoing client interactions.

From concept
to compliments

Elliot Guthrie

Director Longmuir Financial Planning

It's been a joy to work with Farren on my brand, she really nailed the brief and came up with something distinctive that really leaned into the origin of the business. I am looking forward to working with Little Pixel Creative on future projects and would recommend her to anyone looking for a graphic designer.
grey-stars

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