Seekr Collective
Year
Nov. 2021
Services
Location
Australia
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Seekr Collective is travel & lifestyle brand created with the purpose to help people learn about travel, learn about experiences they would like to do in the future and connect with other travellers. We focus on these 3 key elements to help our members progress on their journey of discovery and fulfilment.
We are looking for a logo and full branding suite that aligns our views and objectives with that of our members.
Our members will look at our logo and feel connected with it and how it embodies their passion for travel, discovery, fulfilment & making the most out of life. This logo suite will be used across all platforms including on YouTube video backgrounds as well as our website with the potential to expand into merchandise in the future. I would like it to be simple, fun and have a personal feel but still look professional.
The colour palette was carefully built to cement the ethos and values of the brand in not only the design but the whole identity. In order to have a professional and clean look we have used Charcoal and Glacier white as the core colours but have added in a gradient, built from 3 oranges on a 30 degree angle, which emulates a sunset and gives a gentle nod to the idea of travel and fulfilment. Where the use of the Sunset gradient is not usable, the Cinder orange can be used instead. Orange was chosen not only to add a pop of colour to the monochrome palette but for the characteristics it posses and the feelings it invokes such as, energy, fun, happiness and positivity - all of which are key words within the Seekr Collective brand values and objectives.
Initial Concept
Like the hand lettering
but needs refining
Like the combination of 's' & 'c'
Make collective bigger
Development
Like the hand lettering
Lost the combination of 's' & 'c'
need to further look at how to combine the 2
Collective text now feels more connected to rest of the logo
Final
Like the hand lettering
Collective text now feels more connected to rest of the logo
Combination mark is much more defined yet simplisitic
