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West Park Aesthetics


Mar. 2021



Inverness, Scotland


West Park Aesthetics is a private Aesthetics clinic, We pride ourselves on delivering world class treatments matched with worldclass aftercare, we are fully insured & registered with Health Improvement Scotland. We offer a number of advanced Aesthetics treatments here from Dermal Fillers, Jaw Augmentation, Anti Wrinkle treatments to our new 8 point liquid face lift.

We require a full logo suite and branding for our startup clinic. We want this to be feminine, fun and friendly and help to tell clients about who we are and what we do without being too cliche. We will require a series fo print work including leaflets and price lists as well as business cards and gift vouchers for clients.


The rose gold colours have been carefully seleted to help with the overall brand identity. They are bright enough to stand out but have been toned down in order to make them feel more elegant and in keeping with the logo and brand ethos. The tones resemble that of lips. These colours will work in both digital and print which will keep the brand consitent going forward. The gradient has been created to add another element to the identity suite with black and white being staple colours.    


Final Logo

Elegant and feminine approach but legible and modern


Unique font to help stand out from competitors

Bold icon to match the text

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