Taboo
Year
Apr. 2021
Services
-
Print Design
Location
London, UK
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Taboo is a new, innovative mental health social media app to help those with existing mental health conditions and those who wish to maintain a healthy mental state. Track, announce, celebrate and chat. Break the Taboo.
We noticed that there was a severe gap in the market for an instant chat style app focused on mental health. That's where Taboo comes in, by combining tried and tested features such as mood tracking and trigger warnings this helps users to build their mental health picture and ensure they get the right support instantly in a way that resonates with the social media age.
We are looking for a logo and full branding suite that aligns our views, objective and target audience as well as a full app interface design that focus' on our key features and is usable.
The colours selected were done to not only stand out amongst competitors who mostly opt for a blue or green colouring but to help cement the calming, serene, compassionate, soothing and inspirational environment that the Taboo app seeks to provide. The orange will be used on the app to highlight certain pointsand adds an optimistic warmth to the brand along with a lime green colour used to signal when users are online as this is a recognised colour with regards with that sort of feature.
The logo features a round cornered speach bubble as it highlights the key feature of the app and appears welcoming and friendly but remains professional too. The main logo is bold and instantly recognisable, the way that the chat bubble works to complete the top bar of the T is seamless, simple and yet effective. It helps to explain the brand and the app well. The font perfectly compliements the mark with the chat bubble able to be used for other elements such as buttons on the app interface.
The app interface (UI) and usability (UX) has been designed with mental health at the core. We have undertaken a vast amount of research with subjects from all backgrounds to establish not only the best design but the best usability. This ensures that the app not only looks great, has innovitive features and concepts but it combines them both in a seamless and easy way. We have built an app that is easy to use and feels like a safe space.
Login & Feed
Simplistic feed showing shared announcements of friends
Easy to read and use with clear call to action
Expanded view of one of the announcement cards
Friends
View of a friends profile. Highlights their most recent mood that has been tracked as well as a colour coded trigger warning system
Friends picture shown as logo mark chat bubble shape with different coloured outerlines, White for offline and green for online.
Profile
Expanded view of announcement card
Profile is the same as friends
Easy to use profile settings
Ability to select which trigger warning colours to display
Login
Clean, Simple Zero font
Like the plug idea to represent the chargable vehicles
'Z' shape needs refining
Development
The plugs need a little more detail and tidying up
Really like the idea of a single unit made up of charging cables
Font needs balancing with the icon
Mood
Tried & tested mood tracking function
Easy to see today's selected mood
Previous specific day view showing mood and notes for that date
Previous month view showing average mood, streaks and notes
Easy to see previous monthly mood views with colour coded days
Login
Clean, Simple Zero font
Like the plug idea to represent the chargable vehicles
'Z' shape needs refining
Development
The plugs need a little more detail and tidying up
Really like the idea of a single unit made up of charging cables
Font needs balancing with the icon
Chat
Easy to navigate chat function. Choice between friend or professional
Choose which friend
Ability to add images
same layout of conversation as other well known and widely used chats
Ergonomic keyboard layout
