Taboo

Year

Apr. 2021

Services

Location

London, UK

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Taboo is a new, innovative mental health social media app to help those with existing mental health conditions and those who wish to maintain a healthy mental state. Track, announce, celebrate and chat. Break the Taboo.

We noticed that there was a severe gap in the market for an instant chat style app focused on mental health. That's where Taboo comes in, by combining tried and tested features such as mood tracking and trigger warnings this helps users to build their mental health picture and ensure they get the right support instantly in a way that resonates with the social media age.

 

We are looking for a logo and full branding suite that aligns our views, objective and target audience as well as a full app interface design that focus' on our key features and is usable.

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The colours selected were done to not only stand out amongst competitors who mostly opt for a blue or green colouring but to help cement the calming, serene, compassionate, soothing and inspirational environment that the Taboo app seeks to provide. The orange will be used on the app to highlight certain pointsand adds an optimistic warmth to the brand along with a lime green colour used to signal when users are online as this is a recognised colour with regards with that sort of feature. 

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The logo features a round cornered speach bubble as it highlights the key feature of the app and appears welcoming and friendly but remains professional too. The main logo is bold and instantly recognisable, the way that the chat bubble works to complete the top bar of the T is seamless, simple and yet effective. It helps to explain the brand and the app well. The font perfectly compliements the mark with the chat bubble able to be used for other elements such as buttons on the app interface.

The app interface (UI) and usability (UX) has been designed with mental health at the core. We have undertaken a vast amount of research with subjects from all backgrounds to establish not only the best design but the best usability. This ensures that the app not only looks great, has innovitive features and concepts but it combines them both in a seamless and easy way. We have built an app that is easy to use and feels like a safe space.

Login & Feed

Simplistic feed showing shared announcements of friends

Easy to read and use with clear call to action

Expanded view of one of the announcement cards

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Friends

View of a friends profile. Highlights their most recent mood that has been tracked as well as a colour coded trigger warning system

Friends picture shown as logo mark chat bubble shape with different coloured outerlines, White for offline and green for online.

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Profile

Expanded view of announcement card

Profile is the same as friends

Easy to use profile settings

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Ability to select which trigger warning colours to display

Login

Clean, Simple Zero font

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Like the plug idea to represent the chargable vehicles

'Z' shape needs refining

Development

The plugs need a little more detail and tidying up

Really like the idea of a single unit made up of charging cables

Font needs balancing with the icon

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Mood

Tried & tested mood tracking function

Easy to see today's selected mood

Previous specific day view showing mood and notes for that date

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Previous month view showing average mood, streaks and notes

Easy to see previous monthly mood views with colour coded days

Login

Clean, Simple Zero font

Friends_1_UI.png

Like the plug idea to represent the chargable vehicles

'Z' shape needs refining

Development

The plugs need a little more detail and tidying up

Really like the idea of a single unit made up of charging cables

Font needs balancing with the icon

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Chat

Easy to navigate chat function. Choice between friend or professional

Choose which friend

Ability to add images 

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same layout of conversation as other well known and widely used chats

Ergonomic keyboard layout

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